Banking & Insurance
How Crédit Agricole is accelerating AI adoption with Brain
The Crédit Agricole group deploys Brain to train all employees on AI best practices, curb Shadow AI, and roll out its AI governance framework at scale.
20+
Data/AI stakeholders involved
6 months
training program
5
difficulty levels
The challenge
The Crédit Agricole group already trains its employees on artificial intelligence through conventional programs. But the reality is clear: traditional training is not enough to embed the right reflexes into daily work. Generative AI is spreading rapidly across business lines, often outside established frameworks. Shadow AI is becoming a tangible risk to the group’s governance.
The Chief Data & AI Officer and his team were looking for a different approach: building genuine AI reflexes across the entire workforce, rather than simply delivering theoretical knowledge.
The context
Following the success of a 2025 cybersecurity awareness competition deployed by Brain across the group and its subsidiaries, the Data & AI team wanted to leverage the same engaging mechanics for a new objective: driving AI acculturation and adoption aligned with group governance, for all employees.
The solution
Brain was deployed with a custom-built program, co-designed with the group’s teams:
A syllabus validated by practitioners. The content was developed with the group’s Data Lab and validated by over 20 Data/AI stakeholders across subsidiaries. Every exercise reflects real-world use cases and the group’s governance rules.
AI practices and reflexes over 6 months. The program targets all employees with daily micro-exercises. The goal is not to create experts, but to build the right reflexes: knowing when to use AI, how to protect data, and which tools are approved.
5 difficulty levels. From beginner to advanced, every employee progresses at their own pace. The group can track the maturity level reached by subsidiary and entity — a key requirement for steering transformation at scale.
Competitions and leagues. To sustain engagement over time, Brain organizes inter-team competitions with rankings and rewards. The format that drove the cybersecurity competition’s success is replicated for AI.
The results
The program is currently being rolled out. Early feedback confirms the approach:
- The reflexes format is perceived as complementary and differentiating compared to the group’s existing training
- The 5 difficulty levels enable tracking AI maturity by subsidiary and entity, addressing a concrete steering need
- Leagues maintain employee motivation throughout the program
The objective
Curb Shadow AI, popularize the right reflexes and practices, and disseminate the group’s AI governance across all employees.
"What convinced us was the focus on reflexes. It's not yet another training course made available. It's complementary and truly differentiating compared to what the group already offers."