Banking & Finance
Rothschild & Co: engaging time-pressed teams with a cyber arcade cabinet
Rothschild & Co deploys a Brain arcade cabinet over 3 years to embed cyber reflexes in an organization where time is the scarcest resource.
3 years
multi-site program
3 min
per session
1,000+
games played
The challenge
Rothschild & Co needed to strengthen cyber awareness among teams with packed schedules, spread across multiple sites. Conventional formats (emails, e-learning, webinars) failed to capture attention in a high-pressure environment. The challenge: create visible and engaging touchpoints without adding to the daily workload.
The solution
Brain deployed a fully customized arcade cabinet:
- 3-minute sessions optimized for tight schedules
- “1 mistake = game over” mechanic that maintains focus
- Rankings by site in real time
- Plug-and-play installation (Wi-Fi/Ethernet/4G-5G)
- Custom communication kit for each campaign
- Multi-site rotation over 3 years covering the entire organization
The results
- Over 1,000 games played since launch
- Spontaneous participation during breaks
- Measurable spikes in attention with each new installation
- Enhanced cybersecurity visibility across the group
- Sustained engagement through recurring themed challenges
The program demonstrates that effective security awareness does not rely on maximum effort, but on natural integration into teams’ daily routines.